DROP vs paid data-removal services
DROP is free and reaches every registered California data broker (603 in the current registry), but only for California residents and only registered brokers. Paid services cost money but also target people-search sites and other sources outside the registry.
How we compiled this: Prices and coverage figures are copied from each company's own public web pages on the date shown. They are vendor-reported, can change at any time, may reflect promotional pricing, and may exclude taxes. Coverage counts are not independently verified by DROP Watch and are not directly comparable between companies (each counts 'sites' or 'brokers' differently). Checked on October 17, 2026.
| Service | Price (vendor page) | Coverage (vendor-reported) | Source | Link |
|---|---|---|---|---|
| DROP (CalPrivacy) | Free | All registered California data brokers (603 in the 2026 registry); CA residents only | source | Official site |
| Incogni | From $7.99/mo (billed annually) | 420+ data broker sites | source | Affiliate link placeholder — not active |
| DeleteMe | From $129/year (1 person) | 969 data brokers (DeleteMe's list, updated 09/17/26) | source source | Affiliate link placeholder — not active |
| Optery | Free tier; paid from $3.25/mo (billed yearly) | 375+ to 625+ sites depending on plan | source | Affiliate link placeholder — not active |
| Aura | From $12/mo (billed annually) | 425+ data brokers, people search sites, junk-mailers & Google results | source | Affiliate link placeholder — not active |
What we have not verified
- Coverage counts are each company’s own claim. We have not checked how many of them overlap with the California registry.
- Prices can change, may be introductory, and may exclude tax.
- We do not rate effectiveness. Independent testing is outside the scope of this page.
Disclosure: we plan to add affiliate links in the marked placeholder spots in the future. None are active today, and no company has paid for placement.