Which data brokers does California’s free DROP tool cover?
DROP (the Delete Request and Opt-out Platform) lets California residents send one deletion request to every registered data broker — for free. DROP Watch tracks the official registry so you can look up any broker, see what it reports collecting, and understand what DROP does and doesn’t reach.
Registry data last modified July 29, 2026 · retrieved October 17, 2026
Counts are computed from brokers’ own Yes/No answers in the CPPA registry CSV.
Browse all brokers
Search and filter the full registry. Each broker has its own page with registration details and sources.
How DROP works
Eligibility, what to submit, the August 1, 2026 start and the 45-day processing cycle.
What DROP doesn’t cover
Unregistered people-search sites, exempt data, and other states’ registries.
DROP vs paid services
Incogni, DeleteMe, Optery and Aura — prices and coverage from their own pages.
Key dates
- January 1, 2026 — DROP launched; Californians can submit requests.
- August 1, 2026 — Data brokers must begin processing requests, accessing DROP at least once every 45 days.
- November 2026 — All brokers in DROP should have completed their initial download and upload cycle.
Source: privacy.ca.gov/drop
Registry updates
Initial import of the registry on October 17, 2026. Future additions and removals will be listed on the changes page.