DROP vs Optery
DROP
Free. Run by the California Privacy Protection Agency.
- Reaches every registered California data broker — 603 in the 2026 registry.
- California residents only.
- Brokers process at least every 45 days from August 1, 2026.
- Does not reach unregistered sites (details).
Source: privacy.ca.gov/drop
Optery
Free tier; paid from $3.25/mo (billed yearly)
- 375+ to 625+ sites depending on plan (vendor-reported, unverified)
- 30-day money-back guarantee (per pricing page)
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Optery plans (from its own pricing page)
| Plan | Price | Coverage |
|---|---|---|
| Free Basic | Free | Exposure reports and self-service removal tools (no automated removals) |
| Core | $3.99/month, or $3.25/month billed yearly ($39/year) | Automated removals from 375+ sites (150+ without 'Expanded Reach') |
| Extended | $14.99/month, or $12.42/month on annual billing | Automated removals from 555+ sites (325+ without 'Expanded Reach') |
| Ultimate | $24.99/month, or $20.70/month on annual billing | Automated removals from 625+ sites (400+ without 'Expanded Reach'); custom removal requests for 940+ sites total |
Prices and coverage figures are copied from each company's own public web pages on the date shown. They are vendor-reported, can change at any time, may reflect promotional pricing, and may exclude taxes. Coverage counts are not independently verified by DROP Watch and are not directly comparable between companies (each counts 'sites' or 'brokers' differently).
Can you use both?
Yes. Nothing in the official DROP materials prevents you from also using a paid service. A common approach is to use DROP for registered brokers and evaluate whether a paid service adds coverage you need for sites outside the registry.
Sources
- Optery pricing page (checked October 17, 2026)
- privacy.ca.gov/drop