DROP vs Aura
DROP
Free. Run by the California Privacy Protection Agency.
- Reaches every registered California data broker — 603 in the 2026 registry.
- California residents only.
- Brokers process at least every 45 days from August 1, 2026.
- Does not reach unregistered sites (details).
Source: privacy.ca.gov/drop
Aura
From $12/mo (billed annually)
- 425+ data brokers, people search sites, junk-mailers & Google results (vendor-reported, unverified)
- Bundle: data removal is one feature alongside identity theft protection, credit monitoring, antivirus, VPN and more (per pricing page)
- 14-day free trial; 60-day money-back guarantee on annual plans (per pricing page)
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Aura plans (from its own pricing page)
| Plan | Price | Coverage |
|---|---|---|
| Individual (1 adult) | $12/month billed annually, or $15 billed monthly | Data removal from 425+ data brokers, people search sites, junk-mailers and Google search results |
| Couple (2 adults) | $22/month billed annually, or $29 billed monthly | Same 425+ data removal feature |
| Family (5 adults, unlimited kids) | $32/month billed annually, or $50 billed monthly | Same 425+ data removal feature |
Prices and coverage figures are copied from each company's own public web pages on the date shown. They are vendor-reported, can change at any time, may reflect promotional pricing, and may exclude taxes. Coverage counts are not independently verified by DROP Watch and are not directly comparable between companies (each counts 'sites' or 'brokers' differently).
Can you use both?
Yes. Nothing in the official DROP materials prevents you from also using a paid service. A common approach is to use DROP for registered brokers and evaluate whether a paid service adds coverage you need for sites outside the registry.
Sources
- Aura pricing page (checked October 17, 2026)
- privacy.ca.gov/drop