DROP vs Incogni
DROP
Free. Run by the California Privacy Protection Agency.
- Reaches every registered California data broker — 603 in the 2026 registry.
- California residents only.
- Brokers process at least every 45 days from August 1, 2026.
- Does not reach unregistered sites (details).
Source: privacy.ca.gov/drop
Incogni
From $7.99/mo (billed annually)
- 420+ data broker sites (vendor-reported, unverified)
- 30-day money-back guarantee (per pricing page)
- Recurring removals; monthly progress reports (per pricing page)
- VAT/sales tax may apply (per pricing page)
Affiliate link placeholder — not active
Incogni plans (from its own pricing page)
| Plan | Price | Coverage |
|---|---|---|
| Standard | $7.99/month billed annually ($95.88/year); $15.98/month on monthly billing (per Incogni pricing FAQ) | 420+ data broker sites (automated removal) |
| Unlimited | $14.99/month billed annually ($179.88/year) | 420+ data broker sites automated, plus 3,000+ additional sites via custom removal requests |
| Family (up to 5 members) | $15.99/month billed annually ($191.88/year) | 420+ data broker sites (automated removal) |
| Family Unlimited (up to 5 members) | $22.99/month billed annually ($275.88/year) | 420+ automated plus 3,000+ additional sites via custom removals |
Prices and coverage figures are copied from each company's own public web pages on the date shown. They are vendor-reported, can change at any time, may reflect promotional pricing, and may exclude taxes. Coverage counts are not independently verified by DROP Watch and are not directly comparable between companies (each counts 'sites' or 'brokers' differently).
Can you use both?
Yes. Nothing in the official DROP materials prevents you from also using a paid service. A common approach is to use DROP for registered brokers and evaluate whether a paid service adds coverage you need for sites outside the registry.
Sources
- Incogni pricing page (checked October 17, 2026)
- privacy.ca.gov/drop