Is Zeta Global covered by California DROP?
Yes — in DROP scope. Zeta Global is listed on the 2026 California Data Broker Registry. Registered data brokers must process deletion requests submitted through DROP, starting August 1, 2026.
Unverified: we have not confirmed this broker in DROP's own in-app broker list (that list is only visible inside DROP). Registry data last modified July 29, 2026.
The broker answered “No” (or did not answer) for regulation under FCRA, GLBA, IIPPA, CMIA and HIPAA. Other exemptions (for example publicly available information or data you gave the business directly) can still apply.
Registration information
| Registered name | Zeta Global |
|---|---|
| Doing business as | — |
| Website | www.zetaglobal.com |
| Privacy rights / deletion page | www.zetaglobal.com |
| Contact email (as registered) | privacy@zetaglobal.com |
| Phone (as registered) | 212-967-5055 |
| Address (as registered) | 3 PARK AVENUE, 33RD FLOOR, New York, NY, 10016, UNITED STATES |
| Registry years found |
Earlier years are matched to previous CPPA/DOJ registry files by name or website and may miss renamed companies. |
Data categories it reports collecting
The registry asks every broker Yes/No questions about these specific categories. It does not list everything a broker collects.
| Personal information of minors | No |
|---|---|
| Account logins / account numbers with security codes | No |
| Government-issued ID numbers | No |
| Citizenship / immigration status | No |
| Union membership status | No |
| Sexual orientation | Yes |
| Gender identity / expression | Yes |
| Biometric data | No |
| Precise geolocation | Yes |
| Reproductive health care data | No |
Who it says it sold or shared data with (past year)
| A foreign actor | No |
|---|---|
| The federal government | No |
| Other state governments | No |
| Law enforcement (except when required by subpoena or court order) | No |
| A developer of a generative AI system or model | No |
Regulation under other privacy laws
| Fair Credit Reporting Act (FCRA) | No |
|---|---|
| Gramm-Leach-Bliley Act (GLBA) | No |
| California Insurance Information and Privacy Protection Act (IIPPA) | No |
| California Confidentiality of Medical Information Act (CMIA) | No |
| HIPAA (HIPAA) | No |
Consumer request metrics it reported
Shown exactly as reported. Column labels are the CPPA's; they reference 2024 even though the CPPA page describes this registry as covering 2025 activity.
| Requests to delete - Total requests received | 137625 |
|---|---|
| Requests to delete - Total requests received - Complied in whole | 27525 |
| Requests to delete - Total requests received - Complied in part | 0 |
| Requests to delete - Total requests received - Denied | 110100 |
| Requests to delete - The number of days to respond substantively to a request to delete in 2024 - Mean | 63 |
| Requests to delete - The number of days to respond substantively to a request to delete in 2024 - Median | 62 |
| Requests to know what personal information is being collected - Total requests received | 2556 |
| Requests to know what personal information is being collected - Total requests received - Complied in whole | 511 |
| Requests to know what personal information is being collected - Total requests received - Complied in part | 0 |
| Requests to know what personal information is being collected - Total requests received - Denied | 2045 |
| Requests to know what personal information is being collected - The number of days to respond substantively to a request to know in 2024 - Mean | 63 |
| Requests to know what personal information is being collected - The number of days to respond substantively to a request to know in 2024 - Median | 62 |
| Requests to know what personal information is sold or shared - Total requests received | 0 |
| Requests to know what personal information is sold or shared - Total requests received - Complied in whole | 0 |
| Requests to know what personal information is sold or shared - Total requests received - Complied in part | 0 |
| Requests to know what personal information is sold or shared - Total requests received - Denied | 0 |
| Requests to know what personal information is sold or shared - The number of days to respond substantively to a request to know what personal information is sold or shared in 2024 - Mean | 0 |
| Requests to know what personal information is sold or shared - The number of days to respond substantively to a request to know what personal information is sold or shared in 2024 - Median | 0 |
| Requests to opt out of sale or sharing - Total requests received | 10164 |
| Requests to opt out of sale or sharing - Total requests received - Complied in whole | 2033 |
| Requests to opt out of sale or sharing - Total requests received - Complied in part | 0 |
| Requests to opt out of sale or sharing - Total requests received - Denied | 8131 |
| Requests to opt out of sale or sharing - The number of days to respond substantively to a request to know in 2024 - Mean | 63 |
| Requests to opt out of sale or sharing - The number of days to respond substantively to a request to know in 2024 - Median | 62 |
| Requests to limit the use and disclosure of sensitive personal information - Total requests received | 0 |
| Requests to limit the use and disclosure of sensitive personal information - Total requests received - Complied in whole | 0 |
| Requests to limit the use and disclosure of sensitive personal information - Total requests received - Complied in part | 0 |
| Requests to limit the use and disclosure of sensitive personal information - Total requests received - Denied | 0 |
| Requests to limit the use and disclosure of sensitive personal information - The number of days to respond substantively to a request to know in 2024 - Mean | 0 |
| Requests to limit the use and disclosure of sensitive personal information - The number of days to respond substantively to a request to know in 2024 - Median | 0 |
Additional comments from the broker
Since 2024 we have expanded the request types to include limitation of sensitive data use. We direct people seeking more information to our privacy policy. Also note that during 2024 we received a large number of apparently bogus requests, resulting in a significant proportion of "denied" requests. These were not formally denied, but they were not completed due to email verifications not being completed. We are able to see that a large number of these requests pertained to non-existent email addresses.
Sources
- California Data Broker Registry (CPPA) — registry CSV, last modified July 29, 2026, retrieved October 17, 2026
- How DROP works (privacy.ca.gov)