Is General Motors LLC covered by California DROP?
Yes — in DROP scope. General Motors LLC is listed on the 2026 California Data Broker Registry. Registered data brokers must process deletion requests submitted through DROP, starting August 1, 2026.
Unverified: we have not confirmed this broker in DROP's own in-app broker list (that list is only visible inside DROP). Registry data last modified July 29, 2026.
Possible partial exemptions. This broker told the registry that it, or a subsidiary, is regulated by: CMIA, HIPAA. Information covered by those laws may be exempt from deletion, so a DROP request may result in a partial deletion or an “Exempted” status (see privacy.ca.gov). This is our reading of the broker's own answers, not a legal determination.
Registration information
| Registered name | General Motors LLC |
|---|---|
| Doing business as | — |
| Website | www.gm.com |
| Privacy rights / deletion page | https://www.gm.com/consumer-privacy |
| Contact email (as registered) | privacy@gm.com |
| Phone (as registered) | 866-697-7482 |
| Address (as registered) | 300 RENAISSANCE CENTER, Detroit, MI, 48265, UNITED STATES |
| Registry years found |
Earlier years are matched to previous CPPA/DOJ registry files by name or website and may miss renamed companies. |
Data categories it reports collecting
The registry asks every broker Yes/No questions about these specific categories. It does not list everything a broker collects.
| Personal information of minors | No |
|---|---|
| Account logins / account numbers with security codes | No |
| Government-issued ID numbers | Yes |
| Citizenship / immigration status | Yes |
| Union membership status | Yes |
| Sexual orientation | Yes |
| Gender identity / expression | Yes |
| Biometric data | No |
| Precise geolocation | Yes |
| Reproductive health care data | No |
Who it says it sold or shared data with (past year)
| A foreign actor | No |
|---|---|
| The federal government | No |
| Other state governments | No |
| Law enforcement (except when required by subpoena or court order) | No |
| A developer of a generative AI system or model | No |
Regulation under other privacy laws
| Fair Credit Reporting Act (FCRA) | No |
|---|---|
| Gramm-Leach-Bliley Act (GLBA) | No |
| California Insurance Information and Privacy Protection Act (IIPPA) | No |
| California Confidentiality of Medical Information Act (CMIA) | Yes |
| HIPAA (HIPAA) | YesIf the data broker or its subsidiaries are regulated by HIPAA, describe the types of personal information coveredEmployee identifiers, medical reports and records, and benefits information, all in the context of managing employee benefits. If the data broker or its subsidiaries are regulated by HIPAA, describe the specific products or services coveredEmployee benefit services. GM does not act as a data broker with respect to personal information that may be subject to HIPAA. If the data broker or its subsidiaries are regulated by HIPAA, describe the percentage of data activities coveredMinimal, to support employment and benefits administration only |
Consumer request metrics it reported
Shown exactly as reported. Column labels are the CPPA's; they reference 2024 even though the CPPA page describes this registry as covering 2025 activity.
| Requests to delete - Total requests received | 200 |
|---|---|
| Requests to delete - Total requests received - Complied in whole | 182 |
| Requests to delete - Total requests received - Complied in part | 0 |
| Requests to delete - Total requests received - Denied | 18 |
| Requests to delete - The number of days to respond substantively to a request to delete in 2024 - Mean | 30 |
| Requests to delete - The number of days to respond substantively to a request to delete in 2024 - Median | 30 |
| Requests to know what personal information is being collected - Total requests received | 186 |
| Requests to know what personal information is being collected - Total requests received - Complied in whole | 170 |
| Requests to know what personal information is being collected - Total requests received - Complied in part | 0 |
| Requests to know what personal information is being collected - Total requests received - Denied | 16 |
| Requests to know what personal information is being collected - The number of days to respond substantively to a request to know in 2024 - Mean | 29 |
| Requests to know what personal information is being collected - The number of days to respond substantively to a request to know in 2024 - Median | 28 |
| Requests to know what personal information is sold or shared - Total requests received | 0 |
| Requests to know what personal information is sold or shared - Total requests received - Complied in whole | 0 |
| Requests to know what personal information is sold or shared - Total requests received - Complied in part | 0 |
| Requests to know what personal information is sold or shared - Total requests received - Denied | 0 |
| Requests to know what personal information is sold or shared - The number of days to respond substantively to a request to know what personal information is sold or shared in 2024 - Mean | 0 |
| Requests to know what personal information is sold or shared - The number of days to respond substantively to a request to know what personal information is sold or shared in 2024 - Median | 0 |
| Requests to opt out of sale or sharing - Total requests received | 979 |
| Requests to opt out of sale or sharing - Total requests received - Complied in whole | 659 |
| Requests to opt out of sale or sharing - Total requests received - Complied in part | 0 |
| Requests to opt out of sale or sharing - Total requests received - Denied | 320 |
| Requests to opt out of sale or sharing - The number of days to respond substantively to a request to know in 2024 - Mean | 3 |
| Requests to opt out of sale or sharing - The number of days to respond substantively to a request to know in 2024 - Median | 3 |
| Requests to limit the use and disclosure of sensitive personal information - Total requests received | 0 |
| Requests to limit the use and disclosure of sensitive personal information - Total requests received - Complied in whole | 0 |
| Requests to limit the use and disclosure of sensitive personal information - Total requests received - Complied in part | 0 |
| Requests to limit the use and disclosure of sensitive personal information - Total requests received - Denied | 0 |
| Requests to limit the use and disclosure of sensitive personal information - The number of days to respond substantively to a request to know in 2024 - Mean | 0 |
| Requests to limit the use and disclosure of sensitive personal information - The number of days to respond substantively to a request to know in 2024 - Median | 0 |
Additional comments from the broker
GM is registering exclusively because we license pseudonymous IDs from third parties, to share for marketing purposes, to more effectively display targeted advertising of our products and services. GM does not act as a data broker with respect to vehicle data such as how or where customers drive. GM is committed to providing consumers with a trusted experience, respecting their privacy, and offering consumers more transparency, choice, and control. For more information, visit our U.S. Consumer Privacy Statement at www.gm.com/privacy-statement.
Sources
- California Data Broker Registry (CPPA) — registry CSV, last modified July 29, 2026, retrieved October 17, 2026
- How DROP works (privacy.ca.gov)