Is Consumerbase, LLC covered by California DROP?
Yes — in DROP scope. Consumerbase, LLC (DBA Exact Data) is listed on the 2026 California Data Broker Registry. Registered data brokers must process deletion requests submitted through DROP, starting August 1, 2026.
Unverified: we have not confirmed this broker in DROP's own in-app broker list (that list is only visible inside DROP). Registry data last modified July 29, 2026.
Possible partial exemptions. This broker told the registry that it, or a subsidiary, is regulated by: HIPAA. Information covered by those laws may be exempt from deletion, so a DROP request may result in a partial deletion or an “Exempted” status (see privacy.ca.gov). This is our reading of the broker's own answers, not a legal determination.
Registration information
| Registered name | Consumerbase, LLC |
|---|---|
| Doing business as | Exact Data |
| Website | https://www.exactdata.com |
| Privacy rights / deletion page | https://www.exactdata.com |
| Contact email (as registered) | privacy@exactdata.com |
| Phone (as registered) | (402) 836-3377 |
| Address (as registered) | 2451 W Grapevine Mills Cir. #538, Grapevine, Texas, 76051, UNITED STATES |
| Registry years found |
Earlier years are matched to previous CPPA/DOJ registry files by name or website and may miss renamed companies. |
Data categories it reports collecting
The registry asks every broker Yes/No questions about these specific categories. It does not list everything a broker collects.
| Personal information of minors | Yes |
|---|---|
| Account logins / account numbers with security codes | No |
| Government-issued ID numbers | No |
| Citizenship / immigration status | No |
| Union membership status | No |
| Sexual orientation | No |
| Gender identity / expression | No |
| Biometric data | No |
| Precise geolocation | No |
| Reproductive health care data | No |
Who it says it sold or shared data with (past year)
| A foreign actor | No |
|---|---|
| The federal government | No |
| Other state governments | No |
| Law enforcement (except when required by subpoena or court order) | No |
| A developer of a generative AI system or model | Yes |
Regulation under other privacy laws
| Fair Credit Reporting Act (FCRA) | No |
|---|---|
| Gramm-Leach-Bliley Act (GLBA) | No |
| California Insurance Information and Privacy Protection Act (IIPPA) | No |
| California Confidentiality of Medical Information Act (CMIA) | No |
| HIPAA (HIPAA) | YesIf the data broker or its subsidiaries are regulated by HIPAA, describe the types of personal information coveredExact Data is regulated by HIPAA in its capacity as a Business Associate of its customers that are Covered Entities. As a Business Associate, Exact Data may receive “Protected Health Information,” as that term is defined in the HIPAA Regulations at 45 C.F.R. Parts 160, 162, and 164. Protected Health Information includes a combination of health information (as defined in HIPAA) with personally identifying information, such as name, date of birth, telephone number, postal address, and email address. Exact Data does not sell any personal information that it receives from its Covered Entity customers. If the data broker or its subsidiaries are regulated by HIPAA, describe the specific products or services coveredExact Data performs data analysis, processing, and administration for customers that may be Covered Entities and thus possess personal information that is subject to HIPAA. Exact Data’s services include data hygiene, email campaigns, lead generation, and email acquisition. If the data broker or its subsidiaries are regulated by HIPAA, describe the percentage of data activities coveredExact Data does not sell any personal information that it receives from its Covered Entity customers. As a Business Associate, Exact Data may receive “Protected Health Information” from its customers that are Covered Entities. Exact Data’s Covered Entity customers represent less than 10 percent of its total customers. |
Consumer request metrics it reported
Shown exactly as reported. Column labels are the CPPA's; they reference 2024 even though the CPPA page describes this registry as covering 2025 activity.
| Requests to delete - Total requests received | 37141 |
|---|---|
| Requests to delete - Total requests received - Complied in whole | 37141 |
| Requests to delete - Total requests received - Complied in part | 0 |
| Requests to delete - Total requests received - Denied | 0 |
| Requests to delete - The number of days to respond substantively to a request to delete in 2024 - Mean | 12 |
| Requests to delete - The number of days to respond substantively to a request to delete in 2024 - Median | 9 |
| Requests to know what personal information is being collected - Total requests received | 30 |
| Requests to know what personal information is being collected - Total requests received - Complied in whole | 14 |
| Requests to know what personal information is being collected - Total requests received - Complied in part | 0 |
| Requests to know what personal information is being collected - Total requests received - Denied | 16 |
| Requests to know what personal information is being collected - The number of days to respond substantively to a request to know in 2024 - Mean | 12 |
| Requests to know what personal information is being collected - The number of days to respond substantively to a request to know in 2024 - Median | 9 |
| Requests to know what personal information is sold or shared - Total requests received | 30 |
| Requests to know what personal information is sold or shared - Total requests received - Complied in whole | 14 |
| Requests to know what personal information is sold or shared - Total requests received - Complied in part | 0 |
| Requests to know what personal information is sold or shared - Total requests received - Denied | 16 |
| Requests to know what personal information is sold or shared - The number of days to respond substantively to a request to know what personal information is sold or shared in 2024 - Mean | 12 |
| Requests to know what personal information is sold or shared - The number of days to respond substantively to a request to know what personal information is sold or shared in 2024 - Median | 9 |
| Requests to opt out of sale or sharing - Total requests received | 41547 |
| Requests to opt out of sale or sharing - Total requests received - Complied in whole | 41547 |
| Requests to opt out of sale or sharing - Total requests received - Complied in part | 0 |
| Requests to opt out of sale or sharing - Total requests received - Denied | 0 |
| Requests to opt out of sale or sharing - The number of days to respond substantively to a request to know in 2024 - Mean | 12 |
| Requests to opt out of sale or sharing - The number of days to respond substantively to a request to know in 2024 - Median | 9 |
| Requests to limit the use and disclosure of sensitive personal information - Total requests received | 0 |
| Requests to limit the use and disclosure of sensitive personal information - Total requests received - Complied in whole | 0 |
| Requests to limit the use and disclosure of sensitive personal information - Total requests received - Complied in part | 0 |
| Requests to limit the use and disclosure of sensitive personal information - Total requests received - Denied | 0 |
| Requests to limit the use and disclosure of sensitive personal information - The number of days to respond substantively to a request to know in 2024 - Mean | 0 |
| Requests to limit the use and disclosure of sensitive personal information - The number of days to respond substantively to a request to know in 2024 - Median | 0 |
Additional comments from the broker
Any denials of Requests to Know were based on consumers abandoning their request by not verifying their identity as required by CCPA. The statistics provided below relate to requests made by or on behalf of California consumers to Data Axle Inc., Consumerbase LLC dba Exact Data, and DonorBase, Inc.
Sources
- California Data Broker Registry (CPPA) — registry CSV, last modified July 29, 2026, retrieved October 17, 2026
- How DROP works (privacy.ca.gov)