Is Altrata, Inc. covered by California DROP?
Yes — in DROP scope. Altrata, Inc. is listed on the 2026 California Data Broker Registry. Registered data brokers must process deletion requests submitted through DROP, starting August 1, 2026.
Unverified: we have not confirmed this broker in DROP's own in-app broker list (that list is only visible inside DROP). Registry data last modified July 29, 2026.
Possible partial exemptions. This broker told the registry that it, or a subsidiary, is regulated by: HIPAA. Information covered by those laws may be exempt from deletion, so a DROP request may result in a partial deletion or an “Exempted” status (see privacy.ca.gov). This is our reading of the broker's own answers, not a legal determination.
Registration information
| Registered name | Altrata, Inc. |
|---|---|
| Doing business as | — |
| Website | www.altrata.com |
| Privacy rights / deletion page | https://altrata.com/privacy-policy |
| Contact email (as registered) | legal@altrata.com |
| Phone (as registered) | 212 224 3993 |
| Address (as registered) | 1270 Avenue of the Americas Ste 1100, New York, New York, 10020, UNITED STATES |
| Registry years found |
Earlier years are matched to previous CPPA/DOJ registry files by name or website and may miss renamed companies. |
Data categories it reports collecting
The registry asks every broker Yes/No questions about these specific categories. It does not list everything a broker collects.
| Personal information of minors | No |
|---|---|
| Account logins / account numbers with security codes | No |
| Government-issued ID numbers | No |
| Citizenship / immigration status | No |
| Union membership status | No |
| Sexual orientation | No |
| Gender identity / expression | No |
| Biometric data | No |
| Precise geolocation | No |
| Reproductive health care data | No |
Who it says it sold or shared data with (past year)
| A foreign actor | No |
|---|---|
| The federal government | No |
| Other state governments | No |
| Law enforcement (except when required by subpoena or court order) | No |
| A developer of a generative AI system or model | No |
Regulation under other privacy laws
| Fair Credit Reporting Act (FCRA) | No |
|---|---|
| Gramm-Leach-Bliley Act (GLBA) | No |
| California Insurance Information and Privacy Protection Act (IIPPA) | No |
| California Confidentiality of Medical Information Act (CMIA) | No |
| HIPAA (HIPAA) | YesIf the data broker or its subsidiaries are regulated by HIPAA, describe the types of personal information coveredAs a Business Associate and only in the event that one of our client’s is covered by HIPAA as a Covered Entity and supplied us with a Business Associate Agreement the parties would then agree to the privacy, security and breach notification provided within that Business Associate Agreement. If the data broker or its subsidiaries are regulated by HIPAA, describe the specific products or services coveredAs provided in our Privacy Notice If the data broker or its subsidiaries are regulated by HIPAA, describe the percentage of data activities coveredAs provided in our Privacy Notice |
Consumer request metrics it reported
Shown exactly as reported. Column labels are the CPPA's; they reference 2024 even though the CPPA page describes this registry as covering 2025 activity.
| Requests to delete - Total requests received | 31 |
|---|---|
| Requests to delete - Total requests received - Complied in whole | 3 |
| Requests to delete - Total requests received - Complied in part | 20 |
| Requests to delete - Total requests received - Denied | 8 |
| Requests to delete - The number of days to respond substantively to a request to delete in 2024 - Mean | 5 |
| Requests to delete - The number of days to respond substantively to a request to delete in 2024 - Median | 1 |
| Requests to know what personal information is being collected - Total requests received | 1 |
| Requests to know what personal information is being collected - Total requests received - Complied in whole | 0 |
| Requests to know what personal information is being collected - Total requests received - Complied in part | 1 |
| Requests to know what personal information is being collected - Total requests received - Denied | 0 |
| Requests to know what personal information is being collected - The number of days to respond substantively to a request to know in 2024 - Mean | 5 |
| Requests to know what personal information is being collected - The number of days to respond substantively to a request to know in 2024 - Median | 1 |
| Requests to know what personal information is sold or shared - Total requests received | 0 |
| Requests to know what personal information is sold or shared - Total requests received - Complied in whole | 0 |
| Requests to know what personal information is sold or shared - Total requests received - Complied in part | 0 |
| Requests to know what personal information is sold or shared - Total requests received - Denied | 0 |
| Requests to know what personal information is sold or shared - The number of days to respond substantively to a request to know what personal information is sold or shared in 2024 - Mean | 1 |
| Requests to know what personal information is sold or shared - The number of days to respond substantively to a request to know what personal information is sold or shared in 2024 - Median | 5 |
| Requests to opt out of sale or sharing - Total requests received | 920 |
| Requests to opt out of sale or sharing - Total requests received - Complied in whole | 4 |
| Requests to opt out of sale or sharing - Total requests received - Complied in part | 885 |
| Requests to opt out of sale or sharing - Total requests received - Denied | 31 |
| Requests to opt out of sale or sharing - The number of days to respond substantively to a request to know in 2024 - Mean | 5 |
| Requests to opt out of sale or sharing - The number of days to respond substantively to a request to know in 2024 - Median | 1 |
| Requests to limit the use and disclosure of sensitive personal information - Total requests received | 9 |
| Requests to limit the use and disclosure of sensitive personal information - Total requests received - Complied in whole | 0 |
| Requests to limit the use and disclosure of sensitive personal information - Total requests received - Complied in part | 9 |
| Requests to limit the use and disclosure of sensitive personal information - Total requests received - Denied | 0 |
| Requests to limit the use and disclosure of sensitive personal information - The number of days to respond substantively to a request to know in 2024 - Mean | 1 |
| Requests to limit the use and disclosure of sensitive personal information - The number of days to respond substantively to a request to know in 2024 - Median | 5 |
Additional comments from the broker
In 2024, Altrata received 961 data‑subject requests. A large proportion were submitted by third‑party agents. In these cases, proof of the consumer’s identity and a power of attorney signed by the consumer were requested from the agent. When this step isn’t completed, we can only partially proceed and cannot fulfill the request in full. Separately, the denials reported reflect requests where we could not locate a matching record in our systems. We received 9 requests to limit the use and disclosure of sensitive personal information. Because these requests included reference to sensitive personal information we have included them in this number. However, please note, we do not process such categories of personal information. Looking ahead, we expect the state’s DROP system to improve full‑fulfillment rates because requests made through DROP include consumer identity verification at the outset. Our goal is always to fulfill valid requests in full, and we are updating our internal playbooks to align with DROP so we can process verified requests more quickly and consistently.
Sources
- California Data Broker Registry (CPPA) — registry CSV, last modified July 29, 2026, retrieved October 17, 2026
- How DROP works (privacy.ca.gov)